Strategy for Developing Indonesian Pepper Export Based on Trade Performance Index and Analytic Hierarchy Process

STRATEGY FOR DEVELOPING INDONESIAN PEPPER EXPORT BASED ON TRADE PERFORMANCE INDEX AND ANALYTIC HIERARCHY PROCESS

Strategi pengembangan ekspor lada Indonesia berdasarkan trade performance index dan analytic hierarchy process

Oleh : Bedy Sudjarmoko1), Agus Wahyudi2), Ermiati2) and Abdul Muis Hasibuan1)

1) Indonesian Industrial and Beverage Crops Research Institute

Jalan Raya Pakuwon Km. 2 Parungkuda-Sukabumi

bedy_sm@yahoo.com

2) Indonesian Spice and Medicinal Crops Research Institute

(diterima 04 Januari 2015, direvisi 02 Februari 2015, disetujui 30 April 2015)

ABSTRACT

Production and export of Indonesian pepper in the world market has declined because of low in productivity, quality and product diversification, inefficient marketing chain and lack of technology transfer to farmers level. The study was conducted to identify and analyze export problems in pepper, and to formulate strategies and policies for pepper export development. This study used primary and secondary data. Data were analyzed with Trade Performance Index and Analytic Hierarchy Process. The results showed that the problems in Indonesian pepper export were low competitiveness and productivity, poor infrastructure, inappropriate institutional farmers and traders, high interest rates and improper policy implementation. The recommended grand strategies for pepper export development were resources optimization, infrastructure and institutional development, financing schemes, and strengthening policy implementation.

Key words: Piper nigrum, export strategy, world market, productivity, competitiveness

ABSTRAK

Produksi dan ekspor lada Indonesia di pasar dunia mengalami penurunan dalam beberapa tahun terakhir akibat rendahnya produktivitas, kualitas dan diversifikasi produk, rantai pemasaran yang tidak efisien serta lambatnya transfer teknologi kepada petani. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis permasalahan serta memformulasikan strategi kebijakan untuk mengembangkan ekspor lada Indonesia. Penelitian ini menggunakan data primer dan sekunder yang dianalisis dengan Trade Performance Index dan Analytic Hierarchy Process. Hasil analisis menunjukkan bahwa permasalahan ekspor lada Indonesia disebabkan oleh rendahnya produktivitas dan daya saing, infrastruktur yang belum memadai, kelembagaan petani, tingginya suku bunga serta lemahnya implementasi kebijakan dan peraturan. Grand strategy yang direkomendasikan adalah optimalisasi pemanfaatan sumberdaya, pembangunan infrastruktur, kelembagaan, pembiayaan serta penguatan implementasi kebijakan dan peraturan.
Kata kunci: Piper nigrum, strategi ekspor, pasar dunia, produktivitas, daya saing


Download full papper

Leave a Reply

Your email address will not be published. Required fields are marked *